May 05, 2022

The one skincare product you should never go without isn’t a miracle serum or expensive essence. It’s...

Apr 08, 2022

It’s tempting to try and get a few more weeks (or months) out of your skincare products,...

Dec 31, 2021

My skin has what on it ? Bacteria, fungi, and viruses, oh my! We don’t generally like...

Dec 11, 2021

Whether you exclusively use K-beauty skincare or not, there’s a good chance that whatever products you’re using...

Nov 06, 2021

When we’re looking to add some exfoliating acids to our skincare routine, we typically find them in...

Oct 09, 2021

Today’s skincare consumers are savvier than ever, and we are all for doing some research before buying...

Sep 04, 2021

The “10-step routine” If you’re at all interested in K-beauty, by now you’ve heard of the “10-step...

Aug 22, 2021

At the risk of sounding like a broken record, I’m going to say it again. It is...

Jul 03, 2021

There are all sorts of tricks and hacks out there that are supposed to give you perfectly...

Jun 19, 2021

Waking up the morning before a school dance with a pimple forming on your forehead may be...

May 15, 2021

Many people don’t really think about anti-aging skincare until they start to see the beginnings of fine...

Apr 11, 2021

It often feels like the more we know, the more we need to worry about. BPA in...

Feb 24, 2021

What is green beauty ?  The new year is rolling along, and a lot of us are...

Jan 11, 2021

Aries You’re looking for results, and you’d like them as soon as possible. Efficiency is important to...

Oct 17, 2020

Sleeping Masks - Glorified Night Cream? If you are new to Korean skincare, you might just be...

Sep 05, 2020

Keeping your skin barrier healthy is one of the most important things you can do for your...

Aug 22, 2020

Some people have that amazing skin that just glows. It’s got the perfect amount of dewiness without...

Jul 19, 2020

The terms “dry” and “dehydrated” often get confused when we’re talking about our skin. While you can...

Jul 04, 2020

Summer is for beaches, outdoor patios, picnics… Oh yes, and sunburn. It happens to everyone. And even...

Jun 26, 2020

Antioxidants seem like they could possibly be the answer to everything that ails us. Besides being present...

Jun 20, 2020

Many new skincare lines are being launched by beauty gurus and popular social media personalities. Some of...

Jun 13, 2020

It can be frustrating when your skin seems to react to everything. It gets red, itchy, and...

Jun 06, 2020

The amount of information and advice you get when you’re pregnant (unsolicited or not) can be overwhelming....

May 16, 2020

Before trying a new product, many people will go online and look up reviews, or check what...

Apr 25, 2020

People invest in skincare for different reasons, but most of us will admit that having youthful skin...

Apr 18, 2020

If you watch skincare tutorials or beauty guru videos online, there’s a good chance you’ve seen people...

Mar 28, 2020

From shrinking pores, to DIY products - there are a lot of skincare stories out there that...

Mar 14, 2020

Walking down the skincare aisle at your favourite beauty supply store can be overwhelming. Like most people,...

Feb 25, 2020

This might be a familiar scene to you: You wake up in the morning, go to the...

Feb 19, 2020

It’s early in the year, and a great time to reevaluate how your skincare routine is working...

Jan 24, 2020

Whiteheads and blackheads are, along with pimples, among the top skin concerns we hear about from our...

Jan 10, 2020

It’s always nice to have some tried-and-true skincare products that you always come back to. It’s not...

Dec 28, 2019

Nothing feels better than the beginning of a fresh, new year. It’s always a great time to...

Dec 20, 2019

While you might love the products and routine that you’ve got, this is the time of year...

Nov 22, 2019

Vitamin C is one of the most effective actives that you can add into your skincare routine....

Nov 15, 2019

Acids can be valuable additions to your skincare routine, but we completely understand -- they can be...

Nov 08, 2019

By Wishtrend isn’t a brand known for pumping out product after product, following trends, and pushing flashy...

Oct 26, 2019

While most people would whole-heartedly agree that the need to be eco-friendly and animal-friendly is more important...

Oct 11, 2019

The Korean beauty scene is a fast-evolving, innovative community with consumers demanding the latest and the best...

Oct 03, 2019

Skincare has a few basic tenets that don’t change too much. Remove your makeup before sleeping. Cleanse...

Sep 26, 2019

If you’re new to the world of K-beauty and have no idea where to start, you can’t...

Sep 21, 2019

It’s the end of a long, hot day. You get home and sweep a cleansing cloth quickly...

Sep 17, 2019

If you’ve ever gone online and searched for the “best k-beauty products”, there’s a very good chance...

Sep 07, 2019

How Many Steps Do I Need? Have you heard of the Korean 10-Step Routine? How about the...

Aug 29, 2019

Ah, the bad old days as a teenager when we’d wash our faces with a harsh micro-bead...

Aug 23, 2019

One minute you’re watching the latest skincare fad as you scroll through your newsfeed. Next thing you...

Aug 16, 2019

Most of us are pretty good at doing the basics to prevent breakouts and keep our skin...

Aug 08, 2019

Kimchi, beer, and cheese are just some of the great things that have been created by fermentation....

Aug 01, 2019

If you have aspirations to live simply and use only natural, but effective products, Huxley may be...

Jul 25, 2019

If the eyes are truly the windows to our souls, then let’s make a good impression! Whether...